If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, ...

It’s no secret that the internet has transformed how local contractors across the industry market their services, attract new customers, and generate revenue growth. Whether your contracting company ...

Saks Fifth Avenue and Sephora are among the retailers that have tested Google's local and shopping campaigns, which the search giant is expanding for this year's holiday shopping season, according to ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

What does being trusted mean to you? The Google Guarantee program was built on the principle that it means a lot — in fact, a 2019 Google survey of small business owners strongly reaffirmed that. The ...

Many great articles have exposed the seedy underbelly of Local Services Ads spam and fake reviews. There’s one on Search Engine Roundtable regarding fake reviews and another on Search Engine Land ...

Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. Google is rolling out the new Google ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...

Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local ...

This is not to say we have not seen carousel images in local packs or shopping ads before, we have but this format, for normal Google Ad listings that pull in Google Business Profiles, I don't think I ...

Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running a test with paid local search results! Just popped up on ...