When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...

Operational data and strategic data are two types of related organizational information gained through research. Operational data is actually one type of strategic data, which includes internal ...

Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk. Errors in data exist. And when most marketers start looking into their data, ...