Veronica Ewers said nothing, despite all the signs, despite the blood test results staring back at her, telling her the hormones in her body were barely present. Because the results came with an ...

From billion-dollar team owners to top investors and media power players, these 25 women are reshaping the global sports economy and changing who controls the game. his year, women’s sports reached an ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men. By Mujib Mashal Visuals by Atul Loke Reporting from Mumbai, India ...

New York, NY — October 22 — Forbes today announced the launch of its inaugural Most Powerful Women in Sports list, presented by Ally Financial. The new annual ranking honors 25 leaders who are ...

Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to ...

When Justine Siegal and Keith Stein envisioned the United States' first professional women's baseball league in 70 years, they wanted to do it right. So they examined the blueprints of successful ...

The first bar to show only women's sports just opened in Chicago, and had a bigger opening day than expected. A ribbon cutting was held Saturday afternoon at Babe's Sports Bar, at 3017 W. Armitage Ave ...

CBS Sports is the official home of UEFA Women's Champions League and is growing its coverage for its first season as the exclusive English language broadcaster of the tournament. The 2025-26 campaign ...

From championship teams on the court and ice, to record-setting crowds at national tournaments, to a pipeline of world-class athletes and coaches, Minneapolis has built something rare. We are a ...

Indianapolis wants to become the capital of women's sports. Yes, but: So does Kansas City. And Dallas. And Columbus. And Seattle. Why it matters: Surging viewership and engagement around women's ...