Walmart is building a social analytics command center in its headquarters as it looks to adopt an interdisciplinary approach to leveraging data insights. Walmart is starting from scratch to build a ...

With discretionary spending slipping among lower-income households, both companies are shifting investment and pricing ...

Walmart is a dominant retailer in the US market, with a large customer base and low prices. The company's supply chain and logistics superiority contribute to its ability to offer attractive prices ...

Walmart's SVP Scott Morris will deliver the keynote April 15-17 at PLMA’s Annual Meeting and Leadership Conference in ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer. So it ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Are you a print subscriber? Activate your account. 2 days 4 hours ago By Brandon Doerrer - 2 days 7 hours ago By Garett Sloane - 2 days 8 hours ago 2 days 9 hours ago By Asa Hiken - 2 days 9 hours ago ...

Throughout the 2012 holiday season, Walmart is running a staggering two billion ads on Facebook. Some 50 million Walmart ads popped up on Black Friday weekend alone, when the world’s largest retailer ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...